Mattel's Midge doll may have failed in the 1960s because she was "less glamorous" than Barbie, Ruth Handler once said.
A pregnant version of the doll, referenced in Greta Gerwig's movie, was pulled from Walmart in 2002.
A TV advert said that Barbie, Midge, and Ken "go everywhere together," including sunbathing on the beach, playing tennis, and attending school.
Mattel released a pregnant version of Midge in 2002.
Walmart pulled the sets, with a spokesperson telling CNN at the time that customers "were not happy" with the pregnant doll.
Persons:
Midge, Barbie, Ruth Handler, Handler, Greta Gerwig's, Emerald Fennell, Ken, Allan, Michael Cera, didn't, Barbie's, Alan, Mattel, Lawrence Lucier, Ryan –, Ryan, –
Organizations:
Walmart, Service, Mattel, PJ, University of Southern, CNN
Locations:
Wall, Silicon, University of Southern California